María Carolina Herrera, an elderly soap maker from Peru, won a legal battle against iconic fashion designer Carolina Herrera over the right to use her surname as a brand.
María Carolina Herrera lives in Ate-Vitarte, a residential area in Lima, Peru, where she operates her small artisanal soap business. She has always lived a discreet, quiet life, but in 2021 she became known all across Peru and even in other South American countries after becoming engaged in a legal battle with the corporation owned by Venezuelan fashion designer Carolina Herrera. It all started when María Carolina’s son, Dario Morales, surprised her by submitting her soap brand, ‘La Jabonera by María Herrera,’ to the National Institute for the Defense of Competition and the Protection of Intellectual Property (INDECOPI). The request was immediately contested by Carolina Herrera Ltd., whose lawyers argued that another Herrera brand in Peru’s cosmetic industry would cause confusion …