World News Day: choosing truth is essential for farmers [Video]

It’s impossible to understate the importance of facts in day-to-day farming.

Access to up-to-date factory quotes, grain prices and dairy prices are essential for farmers to make real-world decisions on when to buy inputs and sell stock.

Without these facts, the business of farming would be far more difficult and farmers would be effectively operating blind.

Knowing the facts when it comes to agricultural policy and legal requirements is equally essential.

One wrong move on stocking rates, dates of fertiliser application or medication records could result in falling foul of Irish and European legislation. That could lead to farm penalties and financial losses.

Farmers know how important facts are and the Irish Farmers Journal knows how important it is that we provide a comprehensive, accurate and up-to-date service for our print and online readers, every day of the year.

Growing threat

But there is a growing threat to facts and truth, in these days of ‘alternative truths’, unregulated social media and unaccredited influencers.

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