Automotive Aftercare Franchise’s New Advertising Initiative Solidifies Brand as a Vehicle’s Best Defense
- This marks Ziebart’s first national branding campaign in 20+ years
- The campaign offers a unified message positioning Ziebart as your vehicle’s best defense
- Ziebart’s initiative aims to reach new audiences, driving traffic for local franchise owners
TROY, Mich., Sept. 9, 2024 /PRNewswire/ — Ziebart International Corporation (Ziebart) – the worldwide leader in premium automotive appearance and protection services for 65 years – is excited to announce the launch of its first national branding campaign in over two decades. As the brand celebrates its 65th anniversary as the industry’s rustproofing pioneer, this campaign marks a significant milestone, largely reintroducing Ziebart to the public with a fresh and unified message: “Ziebart – Your Vehicle’s Best Defense.”