10 Types of questions to ask before creating a company roadmap? [Video]

1 Goal-setting and strategy : questions

Swot analysis
Values and mission
Key performance indicators
Trends development
Competitive Advantage
Customer pain points and needs
Unique selling proposition
Product goals and plant
Scalability questions

What are our company’s goals for the next 1-5 years?
What are our strengths, weaknesses, opportunities, and threats (SWOT)?
What are our core values and mission?
What are our target markets and customer segments?
What are our key performance indicators (KPIs)?
What are our competitive advantages?
What are our budget and resources?
Product and market
What are our customers’ pain points and needs?
What are the latest trends and developments in our industry?
What are our competitors doing well and where can we improve?
What are our unique selling propositions (USPs)?
What are our product and service goals for the next 1-5 years?
How will we measure the success of our product roadmap?

2 How can you improve the company’s current product?

– Gather feedback from customers. This is the most important step, as it helps you understand what customers like and dislike about your product, and what features they would like to see added or improved. You can gather feedback through surveys, interviews, focus groups, and social media.

– Analyze your product data. This includes metrics such as usage data, customer churn rates, and support tickets. Analyzing this data can help you identify areas where your product is falling short, and what features are most popular with customers.

3. Conduct user research. This involves observing how users interact with your product, and identifying any pain points or areas where they are struggling. User research can be conducted through in-person interviews, usability testing, and remote user testing.

4. Benchmark against competitors. See what your competitors are doing well and where they are falling short. This can help you identify areas where you can improve your product and differentiate yourself from the competition.

5. Prioritize improvements. Once you have gathered feedback and analyzed your data, you need to prioritize the improvements that you will make. This should be done based on the impact that the improvement will have on customers, and the cost and feasibility of implementing it.

6. Make incremental improvements. Don’t try to change everything about your product at once. Instead, make small, incremental improvements that will add up over time. This will help you to avoid disrupting your customers and ensure that you are making improvements that they actually want.

7. Test your improvements before launching them. Once you have made an improvement, it is important to test it with users to make sure that it is actually working well. This can be done through alpha and beta testing programs.

8. Launch your improvements and monitor feedback. Once you have launched an improvement, it is important to monitor feedback from customers to see how they are responding. This feedback will help you to identify any further improvements that need to be made.

9. Continue to iterate. Product development is an ongoing process. You should continuously gather feedback from customers, analyze your data, and make improvements to your product. This will help you to ensure that your product is always meeting the needs of your customers.

10. Invest in product management. Product management is the process of defining, developing, and launching products that meet the needs of customers and businesses. Investing in product management can help you to improve the quality and success of your product