#108- Cassie Niekamp: Scaling New Heights in the Fencing Industry

In this re-kick episode, Cassie Niekamp recounts her transition from the startup world to purchasing and running Bowden Fence Company. Cassie discusses the growth of the company, including revenue details, employee expansion, and system improvements. With a strong background in sales and recruiting for startups, Cassie provides valuable perspectives on business acquisition, scaling strategies, and effective management practices.

Chapter Markers:
00:00 – From Startups to Fencing Company Ownership
01:57 – Operations, Growth, and Customer Service
11:27 – Challenges in the Fencing Industry
17:50 – Leadership Changes in the First 90 Days
24:53 – Navigating Business Identity and Team Trust
26:29 – Forecasting the Future of Bowden Fence Funds
27:59 – Exploring Acquisition vs. Organic Growth
31:04 – Marketing Strategies and Digital Presence
39:35 – The Journey to Business Ownership
49:24 – Cassi Niekamp’s Future Plans

Episode Host:
John Wilson: @WilsonCompanies on Twitter

Episode Guest:
Cassi Niekamp: @cassiniekamp on Twitter

Special thanks to our sponsor: Service Scalers:
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/

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