2 Emails your business NEEDS to send EVERY month [Video]

Here’s why your business needs a scheduled email marketing plan and exactly how to start!

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Importance of a Plan: Many businesses, regardless of size, lack a solid email marketing plan, which negatively impacts their sales, customer relationships, and most crucially, their word-of-mouth referrals.

Start Tracking Leads: It’s advised to begin tracking the source of leads in your CRM to understand better where sales and customers originate, aiding in future planning and strategy adjustments.
Engage Past Customers: Regularly share interesting updates or behind-the-scenes content with past customers and leads to maintain engagement. This could be monthly or quarterly and should be genuine and personable rather than corporate and generic.

Invitation for Engagement: Transition from sharing information to making a sales-related invitation, like offering a discount or announcing a new product, in a natural and relaxed email that feels personal.

Automation and Consistency: Implement automation to consistently send informational or educational content following a sale, helping to indoctrinate customers into your brand and build loyalty. Commit to a regular schedule for sending these emails to improve word-of-mouth and overall referral quality.