2 unique ways to stand out in a competitive market [Video]

In this conversation I had with Alex Feltwell, the CEO, of Share with Marvin Limited, a social media management startup, the discussion focuses on differentiating your startup in a crowded market. How to promote your product when it lacks many features available with others. And how to price it.

Alex describes his aspiration to disrupt the market with some a focus on solving the problem of reusable content and analytics based on topic rather than channel.

We discuss the challenges of competing with established products, pricing strategies including one-off payment models, complexities around AI and data management, and the importance of user feedback during the early stages of a startup.

Key Takeaways:

1. Focus your messaging (H1 and pitch) on the problems you’re solving that exist within the market and competition.

2. Pricing can be your difference. Ensure pricing isn’t an obstacle to using your product. That can mean cheaper entry level pricing like Canva. Or going for a one-time payment option.

00:00 Introduction and Personal Background
00:15 Introduction to the Startup
02:01 Challenges in the Existing Market
02:59 Strategies for Breaking into the Market
04:29 Unique Features of the Startup
12:47 Future Plans and Ambitions
15:56 Pricing and Market Differentiation
19:20 Discussing Tally and Freemium Models
20:10 The Importance of Pricing in SaaS
21:23 Exploring One-Time Payment Models
22:55 The Challenges of Social Media Management
23:34 The Vision and Strategy of Marvin
26:57 The Role of AI in Content Creation
31:35 The Future of Marvin and AI
38:13 Wrapping Up and Contact Information

#startup #startups #founders #pricing #sales #founders #gotomarket

You can sign up for early access to Marvin here: https://sharewithmarvin.io/

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