#97- From Tech Startups to HVAC News: Alec Stevanovski’s Niche B2B Model

John Wilson and Jack Carr interview Alec Stevanovski, founder of Homepros, a niche-focused B2B media business. His newsletter goes out once a week and you can check out the HVAC industry news here (https://homepros.news/). Stevanovski discusses his journey into the industry, highlighting his background in technology startups and his pivot to focusing on HVAC industry news. He elaborates on his strategies for audience building, including leveraging personal contacts and maximizing platforms like LinkedIn.

Chapter Markers:
00:00 – Meet Alec Stevanovski
02:32 – How He Started an HVAC-focused Newsletter
08:02 – Launching A Media Company
14:35 – Potential Partners
16:32 – Why Perfecting the Product is Crucial
17:44 – Alec’s Hands-on Approach to Content
19:57 – Significance of Technology
28:05 – Setting Goals
30:13 – The Concept of Niche Job Boards

Episode Host:
John Wilson: @WilsonCompanies on Twitter
Jack Carr: @thehvacjack on Twitter

Episode Guest:
Alec Stevanovski: Homepros on Linkedin

Special thanks to our sponsor: Service Scalers:
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