After community backlash, celeb chef David Chang will no longer enforce ‘chili crunch’ trademark [Video]

Celebrity chef David Chang says he will no longer enforce the trademark for his chili crunch condiment. 

The reversal comes after days of criticism, as some said his company, Momofuku, had attempted to bully business owners from selling their own version of the peppery potion with Chinese roots.

The company had sent cease-and-desist letters to various businesses that also sold products branded “chili crunch,” saying they were violating its pending trademark on the term.

“The past week, we have heard the feedback from our community and now understand that the term ‘chili crunch’ carries broader meaning for many,” a Momofuku spokesperson told The Washington Post late Friday. “We have no interest in ‘owning’ a culture’s terminology and we will not be enforcing the trademark going forward.” 

Chang earned fame with his Momofuku restaurants, including several that used to operate in Toronto, and his appearances on food-related television programs. But his brand …