AI for B2B Marketing 2024 – How Can AI Actually Help Startups Scale Faster in 2024? [Video]

A lot of marketers seem to think that AI is all smoke and mirrors, but I disagree. AI will absolutley help marketing efficiency and startups in 2024 and will be such a great benefit for running the demand gen playbook.

Here are 3 main w
ays AI can help accelerate and improve marketing processes:

1️⃣ Additional variations

Create multiple copy and image variants with ease.

Designers and copywriters can create first drafts, and AI can generate variants of those initial assets without extra resources.

2️⃣ Additional testing

With more copy and design variants, marketers can conduct more A/B tests to fine-tune their marketing efforts.

3️⃣ Additional insights

AI can help pull reports and extract insights.

For instance, ChatGPT has a data analyst plugin. Export your ads and upload them within the analytics bot, and then you can query the bot to find top-performing and worst-performing ads.

This way, the plugin can generate automated insights to guide you to profitability faster than a seasoned pro spending hours digging for insights.

For marketing, AI’s role could be to undertake tactical busy work and save tedious human efforts. 🎯

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