AI’s Impact on Marketing, Startups, and the Future – Laura Fredericks | The Long Game [Video]

Welcome to Episode #35 of The Long Game, where I have conversations about tech startups, entrepreneurship, and the ideas and principles to make it all happen.

My guest this week is Laura Fredericks, a serial entrepreneur and marketing leader. In this episode, we dive deep into the evolution of marketing in the AI era, discussing its complexities, opportunities, and real-world applications. Laura shares insights from her journey as a self-taught marketer and her experience working with AI tools in her daily workflow.

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I drop new episodes every Tuesday. Keep up with The Long Game by following me on my social media platforms linked below.

EPISODE LINKS:

-Laura Fredericks on LinkedIn: https://www.linkedin.com/in/laurafredericks/
-Laura Frederick’s website: https://www.laura-fredericks.com/

TIMESTAMPS:

00:00:27 Introduction and background
00:03:40 Fractional Marketer
00:07:05 Relationship with product
00:08:00 Product market fit
00:10:05 Pivot point
00:12:20 AI
00:18:00 Max, the junior AI assistant
00:23:08 Prompt Engineering
00:24:59 Philosophy of AI
00:26:52 Human + AI
00:31:39 In-house vs Out-of-house
00:35:49 Changing Landscape of Startups
00:39:40 Closing

CONNECT:

-Website: https://hoo.be/elijahmurray
-YouTube: https://www.youtube.com/@elijahmurray
-Twitter: https://twitter.com/elijahmurray
-Instagram: https://www.instagram.com/elijahmurray
-LinkedIn: https://www.linkedin.com/in/elijahmurray/
-Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/
-Spotify: https://podcasters.spotify.com/pod/show/elijahmurray

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