Allbound marketing: how to create joint marketing and sales playbooks

In the new episode of Fullfunnel Live we cover Allbound marketing: how to create joint marketing and sales playbooks.

Tune in to learn:

– How to create joint full-funnel marketing and sales playbooks

– How internal reviews decrease the playbook efficiency

– How to incorporate change management to create awareness and generate demand from the accounts that are not currently in market

OUR SPONSOR

This episode is sponsored by Dealfront – a leading European intent data provider.

What sets DealFront apart?

This platform is fueled by live European data in multiple languages, providing you with insights and native integrations that other vendors don’t have.

With DealFront you can harness three layers of data – market signals, web visitors, and EU company databases. And there’s no need to worry about compliance.

DealFront meets Europe’s strict standards, ensuring GDPR compliance competitors can’t match. If you sell and market in Europe, and consider a great intent data + database platform, Head over and get a free demo here at: https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=fullfunnel

RESOURCES

On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

Full-Funnel Insider – A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

Join our community for B2B marketers – The Trenches: https://trenches.community/

Upcoming events: https://lu.ma/fullfunnel/events

Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

QUESTIONS FROM OUR COMMUNITY WE’VE COVERED

– What dashboards do you use to measure your allbound effectivity? And what indicators?

– Securing sales interest and buy in. When I engage with sales asking about targeting and segmentation, I get crickets.

– Ideal team structure to run a successful allbound program

– How would you intro this concept to an organisation that is still very much slow to adopt changes? How can you convince leadership this is the right thing to do?

– How do you manage sales teams who only see email/calling as the only channels available to them for engaging with accounts?

– How can we best apply this to startups?

– Examples and case studies of allbound vs only inbound or outbound

MENTIONED EPISODES

https://youtu.be/6Burn1F1HKE?si=YPo8Wnv0hYCQ5ork
https://youtu.be/mGwSXEBRHLk?si=_kQbFxMW8P75zdgV
https://youtu.be/13G-l1Ydu8I?si=ty67HqizSH_0Vk1L