Angels as the primary start up source of capital. [Video]

Why Angels are the primary start up source of capital for Start Ups and early stage projects

When you remove the VC funds, private equity, then remove sovereign funds, Family Offices, Corporate VCs your left with Angels.

Often Founders are uncomfortable going to friends and family, and yes it can put relationships at risk. It does test ones metal and it isn’t for everyone.

Angels are often exited founders, and increasingly corporate managers leaving with generous stock options become investors, and there are simply enthusiasts that have a pool of capital.

Angels will back early stage businesses. But remember angels are people, and people do business with the people they trust and warm to. Take time to profile Angels and get to know them.

Watch the next videos for insight into how Angels work, how they invest, how they think about investing.

#startup #founders #angels