How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

Applebee’s and IHOP may soon combine forces, share dining spaces [Video]

Categories
Starting a Business

(NEXSTAR) – In a few years’ time, you might be able to order an Applebee’s Irresist-A-Bowl and a side of IHOP’s Minion pancakes under the same roof.

John Peyton, the CEO of Dine Brands Global, confirmed in an earnings call last week that the company is aiming to introduce a “dual-branded” Applebee’s/IHOP restaurant concept in the United States. Eight such restaurants already exist in other countries where Dine Brands operates, including Canada, Kuwait, Mexico and the United Arab Emirates.

Peyton revealed the company’s intentions to bring the concept to the U.S. in response to a question from a Barclay’s analyst, who inquired about plans for increasing the number of Applebee’s locations both stateside and abroad.

Peyton responded, in part, by touting the success of the dual-branded Mexico location, which he claimed to be generating “two times or more” the revenue of a similarly sized single-branded restaurant. The reason, he suggested, involved the two menus …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
12 Steps to Create Videos