Architectural Trends 2024 – Elevating Realtor Skills with Heidi Bolyard

In this episode, I chat with Heidi Bolyard, residential architect and creator of “Sold by Design,” offering real estate agents practical tips on leveraging architecture trends for client value.

Explore three key steps for agents to enhance client visualization, emphasizing quality questions, understanding goals, and creating a property vision. Heidi delves into current architectural trends, including energy-efficient homes, tech integration, and the balance of open and private spaces. Discover color trends such as white walls and dark gray exteriors, while timeless elements like stone and brick endure.

Heidi also introduces the Realtor Think Tank Summit, a free event covering mindset, business growth, marketing, and insights from home stagers and inspectors.

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WATCH NEXT ►
⏩ Home Buyer Tips https://www.youtube.com/playlist?list=PLWmmbXKgd78c-b9cNF9XmxJZc5cf8Ex1i
⏩ Seller Tips https://www.youtube.com/playlist?list=PLWmmbXKgd78c6uhix115XNPf-6cvJldRT
⏩ Educational Tips and Tricks https://www.youtube.com/playlist?list=PLWmmbXKgd78dNigf6_tXM0vJNsi0LTlOD

ABOUT US ►
Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry and specializing in Luxury listings as an eXp Realty agent. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes, Chicago Tribune, Mansion Global, Wall Street Journal and FOX News Chicago Business Hour to name a few. He is also the author of the books “Luxury Listing Specialist, “Outside The Box”, and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive
approach when positioning and marketing a home.

Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies.

Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This new designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents internationally.

Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (www.LuxuryRealEstate.com)

Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.

CONTACT INFO ►
Michael LaFido | The LuXe Group
eXp Realty
📞 (630) 674-3488 | 📧 [email protected]
💻 www.LuxeChicagolandHomes.com