Artificial Intelligence at Northwestern Mutual [Video]

Northwestern Mutual is an insurance and financial planning firm operating in the USA. The company reported nearly $35 billion in revenue and a surplus of over $37 billion in 2022. It also surpassed five million clients across its product lines, including life insurance, disability insurance, long-term care insurance, annuities, and wealth management. 

The financial institution has invested significantly in AI to enhance its services and operations. As per an article by MIT Sloan, the company was aiming for half of its policies to be issued with digital data and AI-assisted decisions by the end of 2023. It has also collaborated with two other companies to establish the Northwestern Mutual Data Science Institute, aiming to foster innovation in AI.

In this article, we will examine two use cases showing how AI initiatives currently support Northwestern Mutual’s business goals:

• Social media campaign analysis: Using real-time sentiment analysis, social listening tools, and analyzing customer conversations with AI …