Assembling The Perfect Team For YouTube – (Small + Med + Large Companies)

What hires should you make to craft the perfect YouTube machine? 🧐 We’ll dive deep across a range of business formats sharing how we’d build out this expertise. Looking at Startups + Scale-ups, all the way to established marketing departments!

We’ll share our first hand experience of scaling teams and talent, looking first at in-house options, external freelancers and ultimately how they all integrate with small and large marketing departments AND all this will be explained through rich, descriptive hat metaphors…Enjoy!

Enjoying what you hear? Join our free community of YouTube advocates in our Humbleweed Slack:
https://humbleweed.slack.com/ssb/redirect

⏰ Timestamps and chapters: 👇
00:00 Welcome to the Humble&Brag Podcast: Structuring a YouTube Team
00:44 The Genesis of Our YouTube Team Structure Discussion
01:48 Breaking Down the Startup Marketing Team Structure
04:00 The ‘Many Hats’ of a Solo YouTube Team Member
08:09 The Evolution from Solo to Outsourced Team Members
10:05 Choosing Between In-House and Outsourced Roles
11:43 Interactions Between the YouTube Team and Other Departments
14:49 Scaling Up: The Marketing Director’s Expanded Team
16:33 Distinguishing Between YouTube and Advertising Teams
18:20 The Creator Economy vs. In-House YouTube Strategy
21:06 Exploring the Synergy Between Blogs and YouTube
21:22 The Talent Pool Dilemma: Creators vs. Videographers
22:03 Building a Marketing Team: From Hiring to Training
22:41 Personal Growth: The Journey of a Videographer
23:07 The Exclusive Circle of YouTube Experts
23:47 Navigating the Complex Landscape of Marketing Organizations
25:34 The Brand vs. Performance Debate
27:00 Strategic Content Creation and Distribution
29:47 The Evolution of Marketing Teams and Budget Allocation
41:34 Closing Thoughts and Community Engagement

Thanks for watching!

#YouTube #youtubemarketing #youtubeforbusiness

—

📬 Connect with Humble&Brag 📩
🌐 H&B HQ – https://humbleandbrag.com/
💻 H&B Linkedin – https://www.linkedin.com/company/humble-brag
🗯️ Ed – https://www.linkedin.com/in/edmaxwellwood/
🗯️ Calum – https://www.linkedin.com/in/calumrussellid/

—

🥷 The Who / What / Why of Humble&Brag?! 🥷

Humble&Brag are a creative marketing studio based out of Berlin. 🇩🇪

Made up of co-founders Ed Wood and Calum Russell – We are experts in Social Video.

We grow brands by growing their presence on YouTube, managing the entire channel growth process independently, or stepping in to assist with any single step, whether research, strategy, production, distribution, tracking, or analytics.

We believe businesses with good ideas fail to scale because they don’t have the knowhow or the resources to develop dynamic and impactful marketing which builds connections to their prospects.

✨ This is the problem we’re here to solve. ✨

Humble&Brag focus on start-ups and scale-ups who don’t possess the resources or the expertise to produce and grow through video.

You made it all the way to the end?! That deserves a share? Or maybe even a replay? 🤗
https://youtu.be/poVeX3g9ovU