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How Desire Paths can Transform your Branding and Public Relations
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Behaviour Change | The Brand Pool [Video]

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Our behaviour change services.

Leading the way in Behaviour Change:

We create change campaigns that make a real difference. Our tailored approach promotes meaningful initiatives and resonates deeply with the target audience. Our mission is to create a better world through our work.

We use evidence-based change models to create successful campaigns and transform brands.

Our Behaviour Change Capabilities:

Transforming Insights into Action

At The Brand Pool, our dedication to driving positive change is underpinned by a deep understanding of behaviour change principles, innovative strategies, and a commitment to impactful outcomes.

Here’s a look at our core capabilities in behaviour change:

  • In-depth analysis of target audiences, understanding their behaviours, motivations, and barriers.
  • Utilisation of both qualitative and quantitative research methods to gather actionable insights.
  • Development of comprehensive behaviour change strategies based on evidence and research findings.
  • Application of proven behaviour change models (such as COM-B, TTM, and Nudge Theory) tailored to specific campaign …
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