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Ben & Jerry’s owner to sell off ice cream chain [Video]

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The company will be selling off the Ben & Jerry’s brand as well as the Magnum brand of ice cream bars.

LONDON, UK — Unilever, the company that makes Ben & Jerry’s ice cream, Dove soaps and Vaseline, said Tuesday that it is cutting 7,500 jobs and spinning off its ice cream business to reduce costs and boost profits.

London-based Unilever said its ice cream business, which also includes Magnum bars, has “distinct characteristics” from its other brands and would benefit from separate ownership to increase growth. It said the split is expected to be completed by the end of next year.

The British consumer goods company with 128,000 employees also said it is launching a “productivity program” that is expected to lead to a reduction of about 7,500 mostly office-based jobs worldwide.

Unilever said it will invest in technology to find efficiencies and avoid duplication that it anticipates will …

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