Bettergoods, Walmarts new store-label grocery brand, coming to stores [Video]

Walmart is adding hundreds of affordably-priced grocery items under a new store label, Bettergoods. 

By this fall, 300 products will be available, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.

The new brand is the biggest launch for the company in 20 years, Walmart said. 

The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands.

Walmart’s rivals, including Target, have also been expanding their store labels in food.

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Bettergoods brand

While most store brands compete directly with national brand offerings at a lower price, Walmart said many of its new Bettergoods items will be totally unique. 

Walmart said its product development team has collaborated with …