Pharmaceutical companies are hungry for adherence technology that can shift the World Health Organization’s average for taking medication correctly — 50 percent. It’s a trend in healthcare that’s referred to as Beyond the Pill or Pharma 3.0. Mobile health entrepreneur Omri Bob Shor, who developed an adherence technology platform, has added its first pharmaceutical customer — European pharmaceutical company Tillotts Pharma. It’s also initiating innovative collaborations with other health IT startups to offer more customized adherence technology options.
Shor, the founder and CEO of MediSafe Project in San Diego and Haifa Israel, spoke with MedCity News at the Mobile Health Venture Forum at the mHealth Summit Sunday.
MediSafe is partnering with Wealth Taxi,run by CEO Moore Greenberg. Its pill cap called iRemember uses soft flashing lights and vocal reminders that can be recorded by users for when it’s time to take a pill. The idea is to offer a greater variety of pill bottle technology depending on the need and to accommodate …
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