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Black Celeb ‘Nepo Babies’ Who Are Becoming Giant Stars [Video]

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Starting a Business
(L to R): Natalia Bryant, Bronny James, and Simone Johnson.
Photo: Presley Ann, David Becker, Rich Fury (Getty Images)

This story is part of our Start. Build. Grow. series, a celebration of Black business.

In the world of entertainment and athletics, it’s pretty common for kids to follow in their famous parents’ footsteps. While we don’t always know if those kids will reach the same level of success as their moms and dads, you can tell when that star presence and talent has been passed down. As part of our Start, Grow, Build series on Black Business, we’re looking at the celebrity kids who could be destined for stardom.

Willow Smith

Photo: Pierre Mouton (Getty Images)

Some might still see her as the young girl singing “Whip My Hair,” but she’s grown into a rock artist and model. Professionally known as WILLOW, she’s definitely working to make a name for herself separate from Will Smith and Jada Pinkett Smith.

North West

She may be 10-years-old, …

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