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Block Dojo PH’s Dominic Santiago: We’re creating ideas that can challenge the status quo [Video]

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Marketing a Startup

With the Philippines‘ startup ecosystem growing gradually, players from the public and private sectors are taking this as an advantage to further mold the emerging industry by offering incubator and venture-building programs. However, initiatives like this are not a one-size-fits-all, with Dominic Santiago detailing what sets Block Dojo Philippines apart from existing startup foundry.

Working as Block Dojo Philippines’ marketing head, Santiago has been exposed to various trends in the space, and while startup programs aim to provide fledgling companies the growth that they need to survive in the market they chose, as a venture builder, Block Dojo takes a holistic approach in supporting founders in challenging the status quo.

“What you find, more often than not, is businesses are incubated as businesses, but the skillsets that actually drive the business forward are actually driven by the founders,” he told CoinGeek Backstage, adding that this is what Block Dojo Philippines is focusing on improving.

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