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Boston Startup Teams With Chinese EV Automaker to Revolutionize Suspensions ClubLexus [Video]

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Marketing a Startup

ClearMotion created one of the most impressive suspensions we’ve ever seen; to show it off, they took a page out of Lexus marketing history!

Pretty much anyone who was around at the time – not just Lexus enthusiasts – remember when the luxury brand put out one of the greatest ad spots of all time. Even to this day, most everyone is at least aware of the legendary commercial showing a Lexus LS400 undergoing ride quality testing on rollers, hitting 145 mph with a stack of champagne glasses on the hood. It was a shot across the bow of other luxury automakers touting their own supreme ride comfort at the time, and one that forever cemented Lexus in the minds of consumers. Now, however, it seems as if a Boston-based startup called ClearMotion is out to do that once again by revolutionizing automotive suspensions as we know them.

We first learned of this new suspension system from a recent post in the ClubLexus

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