Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big P… [Video]

Have you ever struggled with creating quality content in a saturated market? 

In this episode, we are joined by Branca Ballot, VP of Marketing at Glide. She is a seasoned go-to-market professional with 15+ years of experience in management consulting, private equity, and tech startups in sales & marketing. 

She discussed her experience in creating a content series for operational leaders and the challenges she faced in standing out. Branca talked about the importance of remote team building and emphasized the need to take baby steps and stay true to their brand and values.

Overall, this conversation highlights the importance of creating meaningful content and building strong relationships with audiences in order to succeed in today’s competitive business landscape. 

Tune in to learn more about the most valuable lessons from this podcast!

Topics

• Consideration of Starting a Podcast 
• Creating Quality Content
• Different Approaches to Marketing
• Archetypical Approaches to Problem-Solving 
• Quantifying the opportunity 
• Building a Compelling Vision 
• Speed to Execution in Startups 
• The Power of Authenticity 
• Remote Team Building 
• Choosing Priorities
• Empowering Non-Technical People 
• Virtual Culture Activities 
• Work-life balance and productivity 

Show Links

• Visit Glide on LinkedIn (https://www.linkedin.com/company/glideapps/) and Twitter (https://twitter.com/glideapps)
• Connect with Branca Ballot on  LinkedIn (https://www.linkedin.com/in/brancaballot/) and Twitter (https://twitter.com/bballotd)
• Connect with Alex Birkett on LinkedIn (https://www.linkedin.com/in/iamalexbirkett) and Twitter (https://twitter.com/iamalexbirkett?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)
• Connect with Omniscient Digital on LinkedIn (https://www.linkedin.com/company/omniscient-digital?trk=public_profile_topcard-current-company) or Twitter (https://twitter.com/beomniscient_)

Past guests on The Long Game podcast include: Morgan Brown (Shopify) (https://beomniscient.com/blog/morgan-brown-shopify/) , Ryan Law (Animalz) (https://beomniscient.com/blog/ryan-law-animalz/) , Dan Shure (Evolving SEO) (https://beomniscient.com/blog/dan-shure-evolving-seo/) , Kaleigh Moore (freelancer) (https://beomniscient.com/blog/kaleigh-moore-freelance-writing/) , Eric Siu (Clickflow) (https://beomniscient.com/blog/eric-siu-clickflow/) , Peep Laja (CXL) (https://beomniscient.com/blog/the-long-game-peep-laja-social-media-marketing-blogging-launching-businesses/) , Chelsea Castle (Chili Piper) (https://beomniscient.com/blog/chelsea-castle-chili-piper/) , Tracey Wallace (Klaviyo) (https://beomniscient.com/blog/the-long-game-tracey-wallace-high-caliber-content-demanding-publishing-cadence/) , Tim Soulo (Ahrefs) (https://beomniscient.com/blog/tim-soulo-ahrefs/) , Ryan McReady (Reforge) (https://beomniscient.com/blog/ryan-mccready-reforge/) , and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) (https://beomniscient.com/blog/dan-shure-evolving-seo/)

Building Competitive Marketing Content with Sam Chapman (Aprimo) (https://beomniscient.com/blog/sam-chapman-aprimo/)

How to Build the Right Data Workflow with Blake Burch (Shipyard) (https://beomniscient.com/blog/blake-burch-shipyard/)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) (https://beomniscient.com/blog/alicia-johnston-sprout-social/)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) (https://beomniscient.com/blog/ty-magnin-uipath/)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO (https://beomniscient.com/blog/blue-ocean-red-ocean-seo/)

Should You Hire Writers or Subject Matter Experts? (https://beomniscient.com/blog/hiring-content-writers-vs-subject-matter-experts/)

How Do Growth and Content Overlap? (https://beomniscient.com/blog/content-growth-overlap/)

Connect with Omniscient Digital on social:

Twitter: @beomniscient (https://twitter.com/beomniscient_)

Linkedin: Be Omniscient (https://www.linkedin.com/company/beomniscient/)

Listen to more episodes of The Long Game podcast here: (https://beomniscient.com/podcast/) https://beomniscient.com/podcast/ (https://beomniscient.com/podcast/how)