Brand Plan Rough Draft in about 60 seconds

Start your Brand Plan process with the five questions worksheet.

While it is easy to get writer’s block, it can be worse when you sit at your computer staring at a blank screen with the word “Vision” staring back at you.

Here are five simple questions to help you kickstart your first thoughts about your brand plan and decide on the big-picture elements of your plan before fine-tuning and perfecting the writing. (JWT planning guide, by Stephen King)

1. Where could we be in 5-10 years?
2. Where are we now?
3. Describe issues in our way.
4. How can we get to your major goal?
5. What activities do we need to do?

Your written answers will start to reveal a rough draft outline of your brand vision, analysis, key issues, strategies, and some thinking on your execution and measurement, which form the entirety of your brand plan.

When you start your brand plan, the worst thing you can do is open up a PowerPoint document and type away on a blank page. You will get writer’s block or assemble a complete mess.

Remember back to when you wrote a term paper in college. The essay was always easier to write and a much better end product when you took the time to write out a rough draft outline before you started the final document.

To start your rough outline, force yourself to write out three bullet points for each of the five simple questions. Make it challenging to narrow down your list to the top three points, as the extra effort now will help focus your mind on the most significant points.

It is very easy to get lost in the planning process. Many brand leaders will spend a few weeks writing a plan. As you solicit conflicting input from across the organization, it will add a layer of confusion to the plan you must sort through. It is easy to get lost in a mess.

Read our post on how to put together a Marketing Plan

https://beloved-brands.com/marketing-plans/

𝗢𝘂𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗲𝗮𝗺𝘀 𝘁𝗵𝗮𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀.

https://beloved-brands.com/

For more on Beloved Brands, here are a few of our most popular articles

1. Beloved Brands Marketing Training programs.

https://beloved-brands.com/

2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.

https://beloved-brands.com/mini-mba/

3. Simple process to build your Brand Positioning Statement

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4. How to write a Marketing Plan