Branding 101: How to Build a Brand, Pricing Premium, Customer trust, Loyalty Ft.@Brandbazooka [Video]

In this insightful episode as we delve into the world of branding with Vineet and Sadhana Karwal from Brand Bazooka. From the evolution of advertising agencies to the impact of taste on branding, we cover it all. Learn about the importance of brand trust, consumer touchpoints, and the role of psychology in brand building. Stay tuned for valuable tips on establishing a successful brand and allocating funds for brand strategy.

00:00 – Start
0:26 – Evolution of an advertising agency from Mainline to digital media.
6:39 – Brand trust leads to consumer loyalty and premium pricing in the market.
12:09 – Indian business owners lack branding knowledge and need to adapt to modern marketing strategies for survival.
18:31 – Key points in establishing a successful brand from inception to consumer preference.
24:30 – Allocate funds for brand strategy to avoid wasted time, effort, and money in business endeavors.
30:15 – Importance of consumer touchpoints in branding for various brands.
35:50 – Discussion on the impact of taste on branding and product packaging in the Red Bull case study.
41:12 – Discussion on the importance of convincing consumers about the true value of a product.
47:15 – Importance of planning marketing budget allocation based on revenue and marketing goals.
52:56 – Discussion on budgeting for marketing campaigns and the services offered by Brand Bazooka.
58:57 – Importance of unbiased opinion in digital marketing strategy by agencies.