Brands And Advocacy GroupsFrom ACLU To KFCLaunch 4/20 Promotions To Mark The Marijuana Holiday [Video]

The cannabis holiday 4/20 is upon us again, and that means a new series of marijuana-themed promotions and campaigns from mainstream corporations that seek to leverage the popularity of the expanding reform movement.

As cannabis has become more normalized—with nearly half of the states in the U.S. having enacted adult-use legalization at this point—companies and organizations have grown increasingly emboldened to lean into the occasion, including national players such as KFC and Jimmy Johns promoting 4/20-coded deals.

It’s starting to get on the nerves of prohibitionists, too. Ahead of 4/20, the group Smart Approaches to Marijuana (SAM) even put out a call-to-action urging people to reach out to the sandwich company and demand that they pull their $10 “Deliciously Dope Dime Bag” promotion.

“This campaign not only sends a poor message to our youth and young adults about drug use, but also ignores the science supporting the dangers of todays’ …