Bumble will no longer require women to make the first move [Video]

New York –

Ten years after creating a new model for dating apps with its “women make the first move” feature, Bumble is opening the door to men starting conversations on its platform.

Bumble is rolling out a new feature called “opening moves” that will let female users set a prompt to which male suitors can respond to initiate a conversation. The feature reverses a longstanding requirement by the app that women send the first message to their matches, which Bumble said gave women more power over their dating lives.

The new feature is part of a larger relaunch of the app announced Tuesday by new CEO Lidiane Jones, who took over the top job from founder Whitney Wolfe Herd earlier this year. The move comes as dating apps broadly are working to maintain their relevance as some singles have become burnt out on online dating and are seeking more in-person connections.

Jones …