Butter lovers to have new Ritz cracker offering in limited-edition flavor, plus gold-bar opportunity [Video]

One of the nation’s best-known snacks — Ritz, the butter-flavored cracker — announced a new limited-edition Buttery-er Flavored Crackers will hit store shelves on April 29, 2024. 

The catchy slogan is “Live Buttery-er.”

The limited-edition variety is said to be infused with extra buttery flavor. 

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The company said that Ritz Buttery-er Crackers “capture the buttery flavor that fans know and love, elevating the flaky and irresistible crackers with an extra boost of decadence in every bite,” according to a press statement.

To celebrate the new cracker, the Ritz brand teamed up with renowned jewelry designer Greg Yüna to create a 24-karat solid gold bar in the shape of (what else?) a stick of butter — and said fans will have a chance to win it beginning May 1.

It’s valued at approximately $100,000, according to the company. 

Mayte Killeen, Ritz senior brand manager based in New York, told FOX Business via email that …