Cease & Desist: Are You Violating Another Company’s IP? [Video]

The whole point of having a brand and a logo is to make sure your product or service isn’t confused with another. That’s why there are laws about intellectual property. If you’re accused of violating another company’s IP, you may end up receiving a cease and desist letter. That was the case for two businesses who got those notices and nearly lost everything, even when they never intended to take someone else’s idea.