CeraVe Premieres Sunblockbuster Cinematic Rom-Com to Inspire Consumers to Fall in Love with Wearing Sunscreen Every Day [Video]

“The One Under the Sun” Campaign Aims to Educate Consumers on the Importance of Wearing Moisturizer with SPF Daily

NEW YORK, April 15, 2024 /PRNewswire/ — CeraVe is headed to the cinema! The #1 dermatologist-recommended skincare brand in the US returns with its latest edutainment campaign, “The One Under the Sun.” On the heels of the brand’s Super Bowl success, CeraVe’s most recent influencer-first campaign aims to educate consumers on the importance of wearing moisturizer with SPF (sun protection factor) daily and empower them to ‘Face It Like a Derm’ through an engaging and entertaining cinematic rom-com.

Rooted in the insight consumers are skipping ads now more than ever, the brand set out to create a piece of cinematic content that blends humor and education. The goal …