Cognizant’s CMO discusses transformative power of generative AI in marketing strategies [Video]

One of the world’s largest and leading technology companies Cognizant, dialed up its marketing initiatives as technology’s role in powering transformation of businesses and brands becomes increasingly apparent.

Cognizant’s Global Chief Marketing Officer, Gaurav Chand’s spoke to Storyboard18’s Delshad Irani and dig deeper into the company’s marketing strategies and trends in the B2B space.

Its partnerships in sport, deploying technology like AI in marketing, and how the marketing function is helping the IT major fuel its sustainability goals.

He said, “From a technology angle, biggest elephant in the room is generative AI. Generative AI is having and is going to have an absolutely profound impact on marketing in a really, really good way. I am excited about it personally. If you’ll see the manifestations and we are just scratching the surface at this point in time.”

“So generative AI, I think is here, it’s there to stay, there’s no question about it. And …