College side hustle to multimillion-dollar company [Video]

Two decades ago, Seth Berkowitz was a college student with a late-night craving for a “warm, delicious treat.”

Today, he’s the CEO of Insomnia Cookies, the company he co-founded as a college junior and grew into a chain with more than 260 locations by satisfying that very craving for customers around the world. Krispy Kreme purchased a majority stake in 2018, paying roughly $139.5 million for 74.5% of the company, according to a 2021 SEC filing.

CNBC previously reported that at the time of the sale Insomnia was valued at less than $500 million.

Insomnia brought in over $200 million in revenue last year, according to the company. “I just thought a warm cookie worked,” Berkowitz, 43, tells CNBC Make It. “It was a craving that I was looking for, and it was clear that it was something that resonated with others.”

DON’T MISS: The ultimate guide to earning passive income online

Berkowitz started Insomnia …