Consumers must be notified of AI-generated content under Pennsylvanias new bill [Video]

Companies using artificial intelligence (AI) to produce content will have to notify consumers under a new bill passed by the Pennsylvania House of Representatives.

House Bill 1598 was sponsored by Democratic State Rep. Chris Pielli and sailed through the house with a 146-54 vote, with the Democrats voting unanimously in support while the Republicans were split. It now heads to the Senate for consideration.

The bill is not anti-AI—it simply seeks to protect consumers, Pieli told lawmakers before the vote.

“This is not an anti-AI bill. This is not a bill that states you can’t use AI in advertising. Advertisers, you can use as much legal AI content as you want. This bill is simple: If it’s AI, it has to say it’s AI. Buyer beware,” he said.

AI has become prevalent in producing content, making it critical to protect consumers, Pieli added.

“…how can a consumer fulfill their responsibility when they don’t know if what they …