Content Repurposing: Transforming Old Content into New Opportunities [Video]

As any digital marketer or creator knows, effective content creation is far from easy. Not only do you need to brainstorm and develop a constant stream of ideas you know your audience will love, but your content needs to be fully optimized for search engines, as well.

Keeping all your website, blog, and social media channels appropriately active without cutting corners when it comes to quality is a tall order. However, content repurposing can take some of the hassle out of the equation on several levels.

According to research by SEMRush, 42 percent of today’s marketers say adding repurposing to their ongoing content development strategy yielded amazing results. Among other things, it helped them successfully reach more segments of their intended audience, and it can do the same for you.

Here’s a closer look at what you need to know to make content repurposing work for you in 2024 and beyond.