Could more price hikes be coming to Netflix this year? Analysts think so [Video]

Netflix binge-watching could soon get even pricier.

It could happen if the streaming giant decides to hike how much it charges for its memberships again and, according to UBS telecom and cable analyst John Hodulik, that may very well be in the cards this year.

UBS “expect[s] to see rate increases this year” that will drive average revenue per membership up by 5% with help from “scaling ad revenues,” he said in a recent research note. FOX Business reached out to the company for comment.

Netflix currently has the monthly fees for its ad-free Standard and Premium plans set at $15.49 and $22.99, respectively, for its U.S. subscribers while its Standard with Ads plan costs $6.99. The streaming giant also has a $11.99-per-month Basic tier that it is sunsetting that “is no longer available for new or rejoining members,” according to its website. 

The basic and premium options reached those cost levels last year in the U.S. after Netflix announced price hikes …