Customers guide doc entrepreneur to new markets [Video]

When Dr. Amy Baxter developed a product to block the pain her son experienced when getting a shot, she didn’t realize adults would love it, too.

The pediatric emergency physician paired an ice back and a vibrator to create a device that, when placed between the brain and the place where a shot is administered to block the pain. Buzzy4Shots‘ device is now being used not only for injections and IVs but also for blocking the burning caused by biologic drugs and other injections in adults.