Digital Marketing Skills For a Successful Career

Is digital marketing a good career? Is digital marketing in demand? & more importantly, will digital marketing continue to grow with the emergence of Artificial Intelligence? – These are all extremely good questions that we’ll be answering in today’s episode.

Hello everybody and welcome back to the real industries podcast where we have conversations with real people, who have real skills, working in real jobs.

Today’s topic is all about digital marketing, and we’re thrilled to be joined by Oli Barany, a digital marketing consultant with over 22 years of experience in the industry. Specialising in Google and SEO, Oli has a proven track record of growing organic traffic and ranking websites for many of his clients.
Passionate about staying ahead of the curve when it comes to Google’s ever-evolving algorithms, Oli has carved a niche in the medical and financial landscape and continues to provide meaningful results with his data-driven strategies.

Connect with Oli on LinkedIn: https://www.linkedin.com/in/oliverbarany/

If you’re someone looking to get into the digital marketing industry, this episode is one you won’t want to miss as we cover the difference between traditional and digital marketing strategies, what it’s like to work in a digital marketing agency vs being a freelancer, the impacts of AI, and the easiest way aspiring marketers can get started in digital marketing.

So without further ado, let’s get the conversation started.

Introduction – 00:00
Q1: The difference between traditional & digital marketing practices – 01:03
Oli explains digital marketing as an evolution of traditional marketing, enhanced by technology. He stresses the importance of psychology and technology in achieving marketing goals, using a domino effect analogy to show the interconnectedness of sales, marketing, and technology.

Q2: What do digital marketers do? – 02:08
The role of digital marketers involves blending psychology, sales, and technology. Oli emphasises the need for a broad skill set and understanding of technology to navigate the digital marketing landscape effectively.

Technical Skills and Requirements
Q3: Is digital marketing an IT job & does digital marketing require coding? – 03:50
Oli clarifies that digital marketing, while technical, doesn’t require coding skills. He likens digital marketers to conductors orchestrating tech, sales, and marketing for harmonious outcomes.

The Digital Marketing Landscape
Q4: Why digital marketing is important – 05:17
Oli discusses digital marketing’s crucial role in modern business, stressing the shift to digital platforms and the need for companies to adopt digital strategies to stay competitive.

Q5: How does being a digital marketer differ from platform to platform? – 06:16
Oli notes that while fundamental marketing principles stay the same, tactics and approaches vary greatly across platforms, requiring adaptability and in-depth platform knowledge.

Q6: What is digital marketing agency life like, compared with freelancing? – 08:24
Oli compares agency work with freelancing, outlining the structure and resources of agencies versus the flexibility and autonomy of freelancing.

Q7: Does digital marketing have a future with the emergence of AI? – 11:55
Oli is optimistic about AI’s role in future marketing strategies, highlighting its potential to streamline and optimise processes.

The Remote Work Revolution
Q8: Can digital marketers work remotely? – 16:28
This section emphasises the flexibility and remote work potential in digital marketing, enabled by the nature of the work and internet access.

Career Path and Opportunities
Q9: The career path to becoming a digital marketer – 18:20
Oli discusses entry paths into digital marketing, underscoring the importance of continuous learning and adaptability.

Q10: Which digital marketing course is best? – 20:39
Exploration of digital marketing courses and how to choose the best one based on individual needs and career goals.

Q11: What’s your best advice for aspiring digital marketers? – 23:14
Oli shares essential tips for breaking into the digital marketing industry, including skill development, networking, and staying updated on trends.

Conclusion – 24:53
Thanks so much for swinging by and watching today’s episode. If you landed here by using any of the following search terms: is digital marketing work from home, will digital marketing be automated or why digital marketing course, comment “Search Term Hero!” below so we know our content is reaching the right people!

Don’t forget to subscribe for more career and industry content in future and I’ll see you in the next episode.

Best,

Thom