Don’t Create a Course or Program early in your Coaching Business

This really sucked for Jaime.

Jaime’s a nurse practitioner.

She was so burned out with the long hours spent in the hospital.

She felt constrained by the limitations she was given on how she could care for her patients.

She never had enough time with them.

So, she decided to get certified as a nurse coach.

She picked up the idea to build an 8-12 week program because this was supposedly the fastest way to make money as a coach.

In the meantime, she still had to work to make ends meet.

She always thought she’d have more time to work on it, but she could never find this time between juggling her job and her personal life.

So, she worked on her program as much as she could every week (maybe 30-60 minutes).

Every day, she would tell herself that she was so close to finishing this program and she just needed to get through it.

Two years later, the day finally came where Jamie finished creating her very own 12 week program.

She was so proud of what she had created and she believed it would really help people.

Now, she could move on to the next step…

Uh oh. She hadn’t thought about the next step because she was so focused on this course, she thought people would just magically want to join this program.

She put out a few posts on her social media introducing the program to her connections and…crickets…no one responded.

She reached out to a few people she knew hoping to get them to join the program for even just a small amount of money to get it started.

No one took her up on this “offer”.

She felt completely defeated.

She had spent two years creating this program that she knew would help people and she had no idea how to actually get it in front of the right people.

This is when a lot of new coaches and business owners quit and it makes sense why.

Everyone made it sound so easy to just get certified as a coach and offer a program that you’d charge thousands for. Everyone would want it and you’ll be rich, right?

Nope. Not even close.

You don’t need to create a program to get clients as a coach.

In fact, you shouldn’t create a program first to get your coaching business going.

It takes so much time and time costs you money.

#salestips #businessstrategy #smallbusinesstips #lifecoachgabby #marketingstrategy

Dr. Ashley Arn & Dr. Michael Arn help coaches, consultants, and therapists who don’t want to be famous and don’t want to be influencers to get away from using mass market strategies and to create trust-based little boutique coaching businesses that are part-time, fun and profitable.

Find out more: www.parttime7figurecoach.com

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