Easier to build a start-up if youre the first user of the product: entrepreneur Eric Migicovsky – Video

Eric Migicovsky, the Canadian-born entrepreneur who is now based in Silicon Valley, joins BNN Bloomberg to discuss Beeper, the universal chat app that he co-founded four years ago and recently sold to Automattic in a multi-million dollar deal. He explains that he founded Beeper when he found he needed to consolidate all his chat networks into a single app, and also describes how he founded the pioneering smart watch Pebble over a decade ago when he felt a need for such a gadget. He talks about his new role as an executive at Automattic, and about the environment at Silicon Valley that nurtures a thriving startup culture.