Educational Marketing, AI, and SEO in 2024: Rand Fishkin Unleashes the Strategies You Need! [Video]

Rand Fishkin is an instantly recognizable name in the world of search engine optimization (SEO) and educational marketing. He wears many hats (or crowns) including entrepreneur, creator, and co-founder of two successful startups: Moz (a $45 million/year business) and SparkToro. In this episode of plugin.fm season 2, Rand shares the educational marketing, AI, and SEO tips that entrepreneurs need to master in 2024.

Chapters

00:00 – Intro
1:36 – The Evolution of Moz: From Blog to SaaS Giant
6:17 – Exploring Hyper-Niche Media Experiences: Tapping into Underserved Markets
8:05 – The Journey of Educational Marketing: From Accidental Beginnings to Lasting Impact
12:10 – The Long Game of Marketing: Investing in Growth Beyond Short-Term Results
16:57 – The Power of Educational Content: Building Trust in Marketing
20:00 – Navigating the Entertainment vs. Educational Divide: TikTok & Marketing Strategy Insights
28:15 – The Secrets Behind SEO Success: Unique Perspectives, User Data, and Google’s Algorithm
36:30 – PR: The Uncharted Territory in Digital Marketing Strategy
42:47 – Leveraging Agencies and Consultants: The Key to PR Success for Software Founders
46:59 – AI in SEO: Enhancing Efficiency or Exaggerated Expectations?
50:55 – Finding Your Perfect Marketer: The Key Trait and Where to Look
53:03 – Outro

Episode Notes:

Rand Fishkin is a digital marketing heavyweight and an instantly recognizable name in the world of search engine optimization (SEO) and educational marketing. Rand wears many hats (or crowns) including tech entrepreneur, creator, author, and co-founder of two successful startups.

He is arguably best known for co-founding Moz (a $45 million/year business) and serving as CEO until stepping down in 2014. He went on to co-found SparkToro in 2018 and — in the same year — authored and released Lost and Founder, his painfully honest, personal memoir chronicling the trials and tribulations of his startup journey.

In this episode, Rand shares lessons learned from his journey and discusses topical matters for entrepreneurs in 2024:

● How he went from starting a blog to building a product
● What is educational marketing, and how you can invest in it?
● If B2B companies should even be on TikTok
● How long you should invest in SEO?
● The traits technical founders should look for when hiring a marketer

Episode Contributors:

Rand Fishkin — Guest
Patrick Rauland — Host
Vova Feldman — Content quality control
Scott Murcott — Content research and preparation
Zee Hazan — Audio and video quality control
Emiliano Pioli — Audio and video editing

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