Employers, want to hire GenZ? Don’t forget they’re assessing you too [Video]

You may have heard interviewers and career coaches often advise job seekers to go through their company’s profile before appearing for tests and interviews. While companies may test an aspirant’s knowledge, a new survey suggests firms must be up-to-date on all platforms because the newest job seekers i.e. GenZers are also assessing them.

A substantial 40% of GenZ job seekers gravitate towards established brand names, while 30% exhibit interest in startups, a survey of over 4,700 GenZers has found.

Sure, the brand name is important but that’s not all.

The survey by internship and training platform Internshala has found that review platforms like Glassdoor play a crucial role for 39% of GenZ job seekers in assessing potential employers, underscoring the significance of online reputation management and creating a positive employer brand.

“For 30% of job seekers, the organisations’ website and online presence play a pivotal role in evaluating their reputation, …