EP31 – Lead Generation Techniques PT2 [Video]

Enhancing Lead Generation and Marketing Strategies – Part 2
We continue our discussions in part 2 of our lead generation roundtable. We explore various techniques and strategies to attract clients, ranging from the idea of conducting free workshops and cross-marketing ideas using different service sectors. We also address the importance of networking events, building partnerships, conducting online and offline promotions, and offering referrals. We also address the need for entrepreneurs to cultivate the confidence to present and pitch their business ideas effectively.

00:00 Introduction and Greetings
00:27 Leaving Day Jobs and Starting a New Journey
01:13 Years of Experience in BSC Consulting
01:42 The Power of Collaboration and Partnership
02:14 Exploring New Leads and Opportunities
02:30 The Importance of Business Associations
03:15 The Role of Economic Development Groups
03:58 The Art of Giving More Than Receiving
04:20 The Power of Networking and Referrals
15:00 The Impact of Cross Marketing
19:04 The Importance of Public Speaking and Presentation Skills
21:06 The Balance Between Inbound and Outbound Marketing
22:27 Conclusion and Final Thoughts