Female-led brands, whether founded or owned, are not as few and far between as a consumer may think.
Globally, 34% of small, medium and large firms are owned by at least one woman, according to the World Economic Forum. In 2021 in the U.K., the number of women running a microbusiness – a business operated by fewer than 10 people – was 40%, according to GoDaddy. This number was up 8% from the previous year.
In 2020, only 28% of start-ups were founded by women. However, in 2021, female-launched start-ups increased by over 20%, making the number of start-ups founded by women, only one year later, nearly 50%, according to Gusto.
SOME OF THE LARGEST WOMEN-OWNED TO NOTE IN HONOR OF INTERNATIONAL WOMEN’S DAY
As for the US, in 2021, women founded 49% of new businesses, according to the World Economic Forum. This is up dramatically from 28% in 2019.
Women …