How an Amazon seller created the viral Pandaloon dog costume [Video]

I was teaching math at the American InterContinental University in Illinois when I decided to start selling in Amazon’s store to generate a little extra income. I called my store Pandaloon, and I filled it with fun, panda-themed gifts. Amazon made it easy for me to list new products, find customers, and quickly ship orders, and after several months, my little side hustle grew into a sustainable business that generated more income every month.

Things were humming along nicely when I decided to get Huxley, my puppy who actually looks like a panda in everyday life.  

Naturally, he needed his very own bear costume, so I created a homemade costume that made him look like he was a teddy bear walking around on two feet. I posted a …