How does the NFL quickly personalize draftees new jerseys? [Video]

ST. CLAIR SHORES, Mich. (AP) — Employees of the company tasked each year with rapidly personalizing jerseys for each first-round NFL draft pick as they are announced don’t need to travel very far for this year’s player selections in Detroit.

STAHLS’ headquarters in St. Clair Shores, Michigan, sits 17 miles (27 kilometers) from the stage where NFL commissioner Roger Goodell will inform players — and the world — that they have been selected by an NFL franchise.

“The draft coming back to Detroit is extra special for us,” said Brent Kisha, the company’s vice president of strategic sales.

The STAHLS’ team has under two minutes, from the moment each pick is made until Goodell greets him, to personalize the jerseys backstage in the Nike jersey room at the NFL Draft Theater.

The draft gets underway Thursday at Campus Martius Park downtown. It marks the 13th year the apparel decoration technology, software and equipment manufacturer …