How Fords new global CMO plans to break through the clutter in her debut ad campaign [Video]

Lisa Materazzo takes the wheel with ‘Freedom of Choice,’ unveiling the brand’s broad range of vehicles and pioneering marketing strategies to engage a new generation of Ford fans.

Motorheads, start your engines. Ford Motor Company, a venerable name in the automotive world, has launched a dynamic bilingual campaign showing off the breadth of its vehicle offerings, aptly titled ‘Freedom of Choice.’

The campaign marks the automaker’s first fully integrated campaign of the year and first ad campaign led by industry heavyweight Lisa Materazzo, who joined Ford about six months ago as its global chief marketing officer.

With a background steeped in success at Toyota, where she led marketing efforts for Lexus, Toyota and Scion, Materazzo is poised to both revolutionize Ford’s brand narrative and captivate a new generation of consumers for the brand.

In her new role, Materazzo oversees advanced product planning and marketing strategies across Ford’s customer-focused business groups: …

Tags Business, Business Ideas, Startup