In this event, Sarah will share her journey and the remarkable success of Growclass, an eight-week membership-based virtual growth marketing course launched in 2020.
Sarah’s journey in the tech and startup world is nothing short of inspiring. From being a foundational team member at Wave, a Canadian financial technology giant, to leading the International Community Growth team at Tilt (acquired by Airbnb in 2017), Sarah’s expertise in growth marketing and community building is impressive. She is also the host of “The Growth Effect” podcast and the author of “We Need To Talk About This,” a popular blog and newsletter for millennial women.
What weβll discuss:
π±The motivations and challenges behind Sarah’s creation of Growclass, a platform that has become a cornerstone for aspiring marketers seeking quality online education.
π€ How Growclass curated a top-tier ensemble of leaders and mentors from giants like Google, Airbnb, and Shopify, and the impact of this expertise on the course.
π¬ The secrets behind maintaining a 65% engagement rate in Growclass’s active Slack community, setting a benchmark for online learning engagement.
π Strategies for designing engaging and impactful online courses and best practices for increasing member engagement in virtual academies and learning communities.
π Marketing and growth strategies that have been instrumental in scaling Growclass, offering key takeaways for those managing learning communities.