How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI [Video]

On this episode of Marketing: Art and Science, host Lisa Martin is joined by Domino Data Lab CMO Thomas Been for a conversation on how Domino is enabling its customers to unleash the power of AI, how marketing is leveraging generative AI to facilitate the customer journey, and how its martech stack is influencing targeting, amplification, and engagement.

Their discussion covers:

* How Domino Data Lab is enabling organizations to unleash the power of AI to transform leveraging marketing.

* About Domino’s MarTech stack and AI integration: The CMO’s recommendations on AI (e.g., build the basics, learn your business, innovate); an overview of Domino’s Martech stack

* Marketing’s influence on the customer journey from prospect to advocate, emphasizing use case discovery and valuable content creation

* Fail to Fab: An example of turning a marketing failure into a success using technology and generative AI

Marketing, Martech, Marketing technology, CMO, VP marketing, customer experience, CX, responsible AI, AI, marketing strategy, AI innovation, AI readiness, artificial intelligence, enterprise marketing, startup marketing, B2B marketing, B2C marketing, leadership, marketing leadership, marketing teams, integrated marketing, CMO insights, marketing vision, marketing insider, digital marketing, sales operations, marketing operations, science, data science, customer journey, buyers journey, martech stack, marketing tips, CRM, technology, customer-centric marketing, customer-centric strategies, IT, information technology

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Disclosure: The Futurum Group is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this webcast. The author does not hold any equity positions with any company mentioned in this webcast. Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of The Futurum Group as a whole.